Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

How to Find Affordable Automobile Insurance in Arizona

Finding affordable automobile insurance for your Arizona vehicle may not be a difficult as you think. Shop around on the Internet for alternative quotes from various companies.

There are discounts and savings that you may not be aware of as follows:

1. Multi-Line Discount: Insurance companies offer discounts to policyholders that have more than one line of insurance coverage with them. Seek insurance quotes from the insurance company that is currently writing your homeowner or renter’s insurance policy. Be sure to make them aware that you have other lines of coverage placed with them, especially if you’re seeking quotes over the internet.

2. Non-smokers: Non-smokers are a more favorable risk to insurance companies than non-smokers. Now would be a good time to kick the habit for both your health and your pocket.

3. Vehicle Safety Features: Newer vehicles come equipped with airbags and automatic seatbelts. These features and others like anti lock brakes will server to lower your auto premiums.

4. Higher Deductibles: How much can you afford to pay out of pocket in the event of a collision or comprehensive loss? If you can afford to pay the first $500 or even $1,000, you will earn a premium discount for the higher deductible. Get alternative quotes with various deductibles. Make sure the premium savings is worth the extra out of pocket expense. Remember, the deductible applies to each loss, not just the first one.

5. Accident Free: How is your driving record? If you have a clean driving record without accident or points, ask your insurance company for a clean driver discount. Companies may call it by different names, but make sure you specifically ask the question how much is my clean driving record saving me?

6. Multiple Auto: Insuring two vehicles with one insurance company is cheaper than two separate policies. If you have more than one vehicle, it only makes sense to cover them under the same policy.

Sports in Angola – Interesting Facts & Figures!

Road to London 2012!

Barcelona 1992

Did you know- Between July 25 and August 9, 1992, the Angolan Olympic Committee, sent 29 athletes to the Summer Games in Barcelona, Spain. The African nation competed in seven sports: basketball (11), boxing (1), roller hockey (11), judo (4), swimming (3), sailing (3), and track & field (6).

Basketball

Did you know- Basketball is very popular because basketball is a traditional sport with a long history in the African nation. Curiously, from the 1980s to the 2000s, Angola -a war-torn nation — boasted one of the best basketball teams in the Third World. By 1992, the Angolan squad came in 10th place, among 12 teams, in theMen’s Olympic Games Basketball Tournament in Barcelona (Spain). Eight years ago, they had won the silver medal in the Under-20 African Championship. By 1987, against all odds, Angola -a Portuguese-speaking republic located in southern Africa– won the gold medal in men’s basketball at the African Games in Nairobi (Kenya). Before 1987, the men’s basketball squad of Angola had placed 20th in the World Championships in Spain. In the Spanish city of Ferrol, the Africans were the most popular basketball players; there Angola had defeated Australia 74-69. In addition to this, the country -one of the least-developed states in Africa-finished 13th in the universal competition in South America in the early 1990s. By 1996, it placed 11th in the Games of the XXVI Olympiad in Atlanta, Georgia (US).

Football

Did you know- Angola’s first major international success came at the FIFA World Cup in 2006. During that global event, the men’s football squad came in 23rd place, between Croatia (Europe) and Tunisia (North Africa). The best players were Flavio da Silva Amado, Joao Ricardo Pereira dos Santos Batalha, and Fabrice Alcebiades Maieco, in that order.

Los Angeles 1984

Did you know- The Angolan Olympic Committee, under pressure from Cuba and the Soviet Union, boycotted the 1984 Summer Games in the Los Angeles, California, USA. Four years ago, Angola made its Olympic debut in the Games of the XXII Olympiad in Moscow, USSR (present-day Russia). On the other hand, Angola is one of the youngest members of the Olympic family.

Men’s Handball

Did you know- The men’s handball team came in 15th place at the Under-20 World Championships.

Sports

Did you know- The most popular sports are soccer, athletics, basketball, roller hockey, and handball.

Women’s Handball

Did you know- The national squad came in seventh place in women’s handball at the 1996 Summer Games in the United States of America. During that international event, Angola, under coach Alberto Junior’s tutelage, defeated America (host nation) 24-23. The country also qualified for the Sydney Olympics in 2000. By the 1990s, the women’s handball team from Angola competed in five world championships (1990, 1993, 1995, 1997, and 1999). At the 1997 World Cup, the national delegation placed 15th, ahead of Japan, South Korea, and Canada.

How Loud Does a Working Environment Have to Be to Require Ear Defenders?

Those who work in a noisy environment can often find that they are subject to more that the simple rigours of working life. People who find themselves subjected to loud working conditions can often fall victim to hearing conditions, in both the short and the long term. To combat this, many regulations exist designed to encourage the use of hearing protection in such conditions. But attempting to figure out the volume limits is tough, and it can be hard to tell when a workplace moves beyond simply loud into the realm of too loud.

Whilst we often subject ourselves to loud noises for pleasure, during sporting events and rock concerts, finding yourself in a loud working environment can be a little different. As you will likely be spending a large portion of your working life in the same conditions, the measures taken to prevent hearing damage should be strenuous. The most common solution for those who find themselves subject to such conditions is to wear ear defenders. Worn over the outer ear, these devices are available in a number of colours and designs. Should they be required in the work place, your employer should be able to equip you with the right protection.

While many companies are aware of the high volume of the environment and will require you to wear protection, it might simply be a recommended practice in others. To determine whether the protection is necessary, ask yourself several questions:

Does the noise seem intrusive?

Do you need to raise your voice to talk to another person?

Are you part of an industry which is known for loud working conditions, such as construction or manufacturing?

If the answer to the above questions is yes, then it is likely that further steps may need to be taken. From a quantifiable standpoint, the volume levels are often measured and provisions are taken according to decibel measurements. At 80dB, employers are required to provide training and instruction on how to reduce risk, and need to make protective measures available. Those workplaces which are frequently subject to 85dB are expected to take measures to reduce exposure to loud noises and if the measures are unable to have an effect, then hearing protection is required. Any environment above 87dB is considered something to which an employee should not be exposed, taking into account protective measures.

If you find yourself at risk of hearing damage or are beginning to experience difficulty, it is recommended that you talk to your employer in order to reduce the exposure to loud working conditions.